How do you encourage people to eat their greens? A new study shows that naming vegetable dishes with adjectives that promote their flavor increases positive thinking about healthful eating. For some, a healthful diet means having to tolerate eating bland tasting, unsatisfying foods, which can seem like a punishment rather than an enjoyable eating experience. New research, appearing in the journal Psychological Science, shows that giving healthful dishes a more enticing description can significantly increase the uptake of healthful options. In the long term, this means that people are more likely to maintain good eating habits, leading to a sustainable, healthful diet and a better quality of life. Indeed, if healthful foods are generally more expensive than unhealthful foods, it stands to reason that dropping the prices of healthful foods to be more in line with those of unhealthful foods might further boost the increase in the uptake of healthful foods with taste-focused names. This issue may be something that researchers will want to look into in the future. The two studies together have shown that emphasizing tasty and enjoyable attributes increases vegetable intake in a world where these healthful meals are competing with more overtly tempting options. In the long run, the research team hopes to enable real-world change and have a broad effect on eating habits.
(Credits: www.medicalnewstoday.com)
